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Google Tag Manager for Developers

A link and a quote from the Google Tag Manager documentation about the Web API

Link: Google Tag Manager for Developers

Contains the documentation for the Tag Manager APIs.

Mobile APIs

Use Google Tag Manager to manage analytics and advertising tools in your apps without having to rebuild and resubmit the applications’ binaries to the app marketplaces.

Web API

Use Google Tag Manager to manage tags (such as tracking and marketing optimization JavaScript tags) on your site. Without editing your site code, you use GTM user interface to add and update AdWords, Google Analytics, Floodlight, and non-Google tags. This reduces errors and allows you to to deploy tags on your site quickly.

REST API

The Google Tag Manager API provides access to Google Tag Manager configuration data for an authorized user. Use the API to manage accounts, containers and container versions, tags, rules, triggers, macros, variables, and user permissions.

 

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